Doratoon Review: Is It Worth Using Animation Videos for Digital Marketing?
Several statistics and reports have shown how effective video ads are compared to static fliers and images for adverts. Today, it is no longer a question of whether or not to use videos for digital marketing. It is more about the kind of video to use.
While many people opt for live videos, the tide is gradually changing, and animation videos are becoming more popular. When done well, animated videos can become a powerful and cost-effective tool for digital marketing.
Should you use Animation Videos for Digital Marketing?
The simple answer is yes. There are many reasons animation videos remain highly effective and budget-friendly for digital marketing. It does not matter the size of your business. You can leverage animation videos to boost your brand awareness and increase your return on investment.
You do not have to spend a fortune to create an animated video. As a matter of fact, you may not even spend a cent to create the animation if you use a reputable software tool like Doratoon.
Doratoon: The Top Animation Creator for Digital Marketers
Doratoon is a top-notch animation creator offering several features to help you create a compelling and engaging animation video. The tool frees you up to create customized animated videos using pre-animated templates.
You can choose from the millions of royalty-free templates, props, backgrounds, stock footage, and more to create your video ads on the platform. Doratoon is easy to use. It lets you create powerful and professional-looking animated videos within minutes.
The drag-and-drop feature makes customizing your video very seamless. You will find everything you need to inspire creativity on the Doratoon platform.
How to make Animation Videos for Digital Marketing
As mentioned earlier, you can make an animation for free with Doratoon. All you need is to develop your concept and write your script. With this, you can make an animated video within minutes. Here are the simple steps to create a 2D animation using the Doratoon software.
Step 1: Sign up for a free Doratoon account on the official website.
Step 2: Select a pre-animated template that suits your storyline and video duration.
Step 3: Edit the template and customize it with your storyline. You can select from the millions of royalty-free stock images, video clips, 2D and 3D background images, props, and more, to make your video.
Step 4: Preview your work and download it to your computer. You can go ahead to use it for your digital marketing campaign.
Unique Features of Doratoon
Using Doratoon to make animated videos for marketing purpose can be very seamless. Everything you need to create a video from scratch is available on the platform. It offers several features you can use to make your creation perfect and engaging. Here are some features you will get when you use the tool.
• Pre-animated Templates
Doratoon offers thousands of pre-animated templates covering different subjects and industries. They include Business, Marketing, Education, and Human Resources. You will also find pre-animated videos on Project Management, advertisements, Resumes, Product Marketing, Workplace, Explainer Videos, and Whiteboard animation, among others.
Whatever industry your business operates, you will find the perfect animated template you can customize for your digital marketing campaign.
• Animated Characters with Facial Expressions and Actions
Adding animated characters to your animation videos makes them more compelling and engaging for audiences. Using these characters will boost the chances of having your videos shared by viewers, which ultimately creates more brand awareness and drives footfall to your site.
Doratoon offers over one thousand animated characters with over 8000 facial expressions and actions.
The AI Drawing program makes creating shapes and drawing for your video very easy. The program evaluates your drawing and suggests accurate drawings and shapes for your design.
If you want to have a look and feel of traditional drawing in your animated video, this tool will help you create the perfect sketch. After creating the shape or drawing, you can embellish the picture using the color feature.
• PPT to Video Conversions
Doratoon also offers tools to let you convert PowerPoint presentations to animation videos. All you have to do is import your PowerPoint file into the pre-animated template you chose and use the editing tool to customize the video to your taste.
Marketers can use this feature to communicate technical and complex ideas in an engaging and easy-to-understand way.
These are a few of the features of Doratoon. The platform has over 100 million royalty-free pre-animated templates, backgrounds, stock props, images, video clips, audio, sound effects, and more.
Top Reason It is worth it to Use Animation Videos for Digital Marketing
So, having established it is worth it to use animation video for digital marketing and looking at the best tool to create an animated video, we will look at why you should use it.
• It Saves Money and Time
It is costly to hire a third party to create a video advert. However, using Doratoon to make an animation for digital marketing is highly cost-effective and saves time. For one, you can make an animation for free within minutes on the platform.
• Attracts Audience and Boosts Likes and Shares
Animation videos are attractive and have a high potential of being liked and shared by viewers. Irrespective of your target audience's age, demographics, and gender, they will naturally connect with an animated video and watch it to the end. By watching your video ads to the end, there is a high chance they will follow your call to action, like, and share the video.
• Boosts Engagement
Every brand wants its target audience to engage with them. One way to ensure this is to use animated videos. The best part is your video can go viral, which is very good for your business. As more people engage with your video, the CTR increases, and so does the conversion rate.
Final Thoughts: Doratoon is worth using for making Animation Videos for Digital Marketing
Without a doubt, it is worth using Doratoon for making animated videos. Also, using animation videos for digital marketing is cost-effective and efficient. Small businesses can implement this strategy for effective and fast results in their digital marketing efforts.